About Us

About Jaivik Tokri

If you can recollect once upon a time all food was organic. But gradually it faded away into the tide of high demand and commercialization. Organic is the best option if you are eager for a healthy future. ‘Jaivik Tokri’ as the name implies is your healthful basket of organic produce ranging from fresh fruits & vegetables to other daily amenities. We work on a No Distribution; No Super-stockist model where we make all our products directly available from the farm to your kitchen. It is a humble endeavor to provide the consumer with premium quality organic produce at an affordable price and most importantly to give the farmers a fair price. This project has been solely initiated to provide the farmers with a right medium to trade their produce directly to the consumer without the hassle of any intermediaries. We provide our farmers will all the support and assistance they require to cultivate the best quality organic produce. Not only produce we believe in educating them with the knowledge of effective organic farming methods. We believe in flourishing with our farmers and aspire to provide this aid to more and more farmers across the country so that we can yield a nationwide organic revolution. Here we reckon in the farm-kitchen model, where we are merely the point of contact with you and our farmer friend. All our farmers are area specific local farmers who grow their own produce with intensive care but never get a fair price for their toil. The consumer is always on the lookout for the best quality products, but at an economical costing. On the other hand the farmers are always denied the just costing for their hard work and produce. The founders thus dreamt of a model through which they could serve the organic demands of the consumer at a pocket-friendly budget and also give the farmer what he deserves. This endeavor is aimed to bring organic at the forefront and make it available for the ones keen on leading a health life and eating healthy removing the hurdle of price.

Jaivik Tokri is an agrarian venture for the mutual benefit of the farmer and the consumer.

Our cause

The founders had a strong desire to provide the best quality of purely organic & eco-friendly grocery items to the masses on an affordable price. Since Organic comes at a premium pricing in the Indian Market and yet the farmers are not paid fairly for their toil we thrive to rescue to the scenario. Jaivik Tokri intervenes here and aids both the consumer and the farmers to accomplish their respective purpose. We have taken the task upon us to provide our farmer friends with the right platform to vend their products that equals their hard work. On the contrary one of our sole reasons to build this model up is to support Small Businesses and Brands operating in the Organic Sector and to help them flourish through our platform which was not available earlier.

Our Story

This project is a brainchild of Mrs. Aanisha Singh Tomar and Ms. Hetal Shah who have always dreamt of bringing about an organic food revolution in the nation. Hetal has been working meticulously in the industry of Organic Retail since the last 15 years and has successfully flourished and handled her own Organic Retail store in South Bombay under the name ‘Green Satva’. She has seasoned herself as an expert in Organic Retail. On the other hand Mrs. Aanisha Tomar Singh has an exemplary experience of about 7-8 years in the field of organic and herbal products. She has been flourishingly managing her own Herbal Brand “UK Herbals” with extreme grace. Together they curated ‘Jaivik Tokri’ in order to furnish the market with Organic produce at a economical pricing. Apart from being business women they are also successful home-makers and they understand the yearning of a woman to feed her family healthy food but budget has always been a constraint. This led them to foster this model where Quality is Premium but the Pricing is economical. They also deeply were deeply concerned about the unjust wages of the farmers who put in extra efforts to grow organic. They dreamt of giving the farmers a fair price for their hard work. They wanted to get over with the Middleman culture in the Indian Agrarian System where both the farmer and the consumer are at loss. And thus ‘Jaivik Tokri’ was born out of the ardent zeal of providing both the Consumer and the Farmer a fair price for their organic produce. 

Our USP

Jaivik Tokri has been curated to bring the best eco-friendly and organic brands under one roof so that the consumer gets access to the best in the clan grocery products at an affordable pricing. Our products are healthy, sustainable and eco-friendly yet are offered to the customer at the best pricing that is approximately 20% inexpensive than other Premium Organic Products and only 10-15% pricier than regular packaged FMGC products. All our produce is carefully hand-picked and premium in quality. We are the best Go-to store Organic Store on an affordable budget. The best part of buying Jaivik Tokri is that not only the consumer is benefited but the farmer is also a chief beneficiary in each purchase. We support our farmers with all their farming practices from land to manure and selling.

Vision

 It is our vision to connect with more and more farmers and contribute more and more for the nation’s farmer welfare and to support them through all their farming endeavors so that there is no obstacle between a fair price and the farmer. We strive to grow our business with the same honesty and integrity that we use to make our products supported by sustainability dreaming for a better future for all.

Mission

There is lot of awareness about the importance of Organic Food and its pure nature but due to high pricing most people cannot afford to eat healthy and organic in the current scenario, we intervene here and want to serve this need with complete dedication to provide the consumer with the best quality organic produce at the best reasonable rate. It is our mission to turn the Indian Grocery market into organic to eradicate the malpractices of the middlemen in the Agrarian Economy of our nation.

Upcoming Plans

We plan to open stores all over the country to serve the organic demands of the country’s population. We aim to start over with Jaivik Stores in metro cities and then move on to the adjoining areas as swiftly possible. We seek to promote entrepreneurship and sustainable business model and future for small businesses and brands in the organic sector.

Brand Promise

It is our objective to benefit both the consumer and the farmer through organic produce at the same time. Our quality is premium and the best in the business and we do not believe in making any compromise with quality in order to make our products affordable. Fair price and Quality shall always be our motto.

Founders’ Story

This project is a brainchild of Mrs. Aanisha Singh Tomar and Ms. Hetal Shah who have always dreamt of bringing about an organic food revolution in the nation. Hetal has been working meticulously in the industry of Organic Retail since the last 15 years and has successfully flourished and handled her own Organic Retail store in South Bombay under the name ‘Green Satva’. She has seasoned herself as an expert in Organic Retail. On the other hand Mrs. Aanisha Tomar Singh has an exemplary experience of about 7-8 years in the field of organic and herbal products. She has been flourishingly managing her own Herbal Brand “UK Herbals” with extreme grace.  Together they currated ‘Jaivik Tokri’ in order to furnish the market with Organic produce at a economical pricing.